What is an SEO MCP server?

It is a Model Context Protocol server that exposes SEO data and actions as tools an AI assistant can call. In this case, it gives Claude access to Google Search Console, GA4, Google Ads keyword data and DataForSEO through a single connector URL, so you can ask for analyses in plain language instead of building reports by hand.

Is Open SEO MCP Skills really free?

The skills are MIT-licensed and the connector is free to add, with no per-call markup. But the underlying data is not free: DataForSEO usage bills through your Ryze workspace, and your Google data comes from accounts you already own. Expect a free tool with a modest data bill, not zero cost.

Does it track AI search visibility (GEO)?

Yes. The ai-visibility skill reads GA4 AI-referral traffic to report which AI engines — ChatGPT, Perplexity, Claude, Gemini — send you visitors and which pages they cite, and the Ryze workspace also tracks brand mentions in AI answers. It measures from your own analytics rather than sampling prompts.

How does it compare to Semrush or Ahrefs?

On your own sites, it has an edge: real Search Console positions and real GA4 traffic beat third-party estimates. On competitor research and keyword discovery breadth, Semrush and Ahrefs still lead — and both can be connected through the Ryze connector if you already subscribe.

Does it work outside Claude Code?

Yes. The connector is a standard MCP endpoint, so the same URL works in Claude Desktop, Cursor and ChatGPT as a custom connector, and the skills are plain markdown files you can paste into any client.

AI & Automation

Open SEO MCP Skills: The Free SEO MCP Server for Claude With 6,000+ Stars

Written by

MTD Technologies

Published Oct 19, 2026

Read Time 1 min

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